Optimal concepts
More than 60% of the success of a new product rests in the concept selection phase. Focusing on this critical, but often neglected phase, ZAE has developed a unique methodology for defining and selecting the optimal concept.
Based on years of experience and hundreds of successful projects, this methodology, which forms the basis of Dr. Eng. Amir Ziv-Av doctoral thesis and professional articles, is considered one of the most advanced in the world.
